Promotional render of an AMD Radeon RX 6000 series graphics card.

European retailers seem to be dropping GPU prices

After hitting an all-time high for retail GPU prices, the price listings are on the decline now. German hardware website 3DCenter published their data yet again, now clearly showing a dip in overall pricings for popular video cards. As opposed to up to three times MSRP, the average price are down to just under double MSRP. Nature is healing in Europe, at least partly.

3DCenter speaks of a “positive movement” since the peak of mid-May this year. Since their release in late 2020, both NVIDIA and AMD have had their video cards scalped to bits. In turn, most consumer retailers kept upping their prices, at least up to May.

Graph showing the average retail prices of popular video cards in Europe, shown as a percentage of their intitial MSRP

Around that time last month, the popular cryptocurrency Ethereum dipped hard, while NVIDIA made moves to crack down on crypto miners buying up GeForce stock. By swapping out GPUs for Lite Hash Rate versions, many cards have had their hashing rate crippled in secret, to sow doubt among crypto enthusiasts. Gamers, on the other hand, aren’t limited by the rerun GPUs.

Not too long ago, the dip in retail pricing was already teased. Over on eBay, many popular second-hand GPUs had been popping up, for increasingly lowered prices. Miners and gamers suddenly getting rid of cards, could have foretold what was to happen to the first-hand market.

It’s unclear whether those happenings made the retail market decline again. 3DCenter also underlines that they don’t know how deep the dip will go. It seems certain cards are nearing their MSRP again, but many seem less effected by the price dip. There’s still a chance they will bounce back up again, depending on what happens to overall demand and cryptocurrency popularity.

Whatever happens, we’ll be sure to keep you up-to-date on any big developments. In the meantime, it might be time to start checking GPU listings again. You might just start finding your desired GPU for less aggresively scalped prices.

Leave a Comment: